About Us: News

Latino Decisions (www.latinodecisions.com)

We started our Latino Decisions (LD) division in 2007 in partnership with Dr. Gary Segura and Dr. Matt Barreto, leading Latino politics scholars and professors at Stanford University and the University of Washington.

LD provides political decision makers with independent data to facilitate critical decisions. Our polls focus on the most important issues facing the Latino community. Our tracking poll follows Latino approval of the President and Congress, and assesses attitudes towards key pieces of legislation before Congress.

LD polling and analysis has recently been featured in the following news outlets:

Albuquerque Journal American Prospect Atlantic Monthly BeyondChron Bloomberg Business Week Capitol News Connection Chicago Sun-Times Christian Science Monitor CNBC CNN Colorado Independent Crystal Ball: The Latino Threshold Daily Kos Dallas Morning News Financial Times Five Thirty Eight Hispanic Business Hispanic News Houston Chronicle

Huffington Post Hoy impreMedia L.A. Daily News L.A. Times L.A. Weekly La Opinion Las Vegas Review-Journal Latin American Herald Latino Magazine Mother Jones: Block the Vote MSNBC National Journal New York Post New York Times Newsweek NPR NY Daily News Orange County Register Orlando Sentinel Politico: Poll

Reuters Roll Call S.F. Chronicle Sacramento Bee San Antonio Express-News San Francisco Chronicle San Jose Mercury News Southern California Public Radio Talking Points Memo The American Prospect The Atlantic The Hill The National Journal Univision USA Today Wall Street Journal Washington Independent Washington Post

Pacific expands our international field management

While known for our national field management including national focus groups, product testing and IDIs, we also manage international projects. Recent projects include intercepts in malls in Mexico, focus groups and IDI's in Sweden, and in-person interviewing in India.

Pacific manages ABS sampling projects

This mixed mode approach allows us to reach respondents who are typically difficult to target via phone and web. We can manage your ABS projects from start to finish, including:

1. Sampling of specific markets;
2. Mailing of questionnaires and/or postcards;
3. Programming and hosting web surveys using ConfirmIT software;
4. Hosting in-bound toll-free CATI surveys at our call center, and
5. CATI out-bound surveys

There are so many ways to reach us to discuss ABS sampling projects. Feel free to mail us, email us, or call us. We're happy to talk about the methodology at any time!

Cell phone interviewing is as easy as picking up the phone

Whether we're calling a customer list or Wireless Exchange sample, we're adept at calling cell phones, and can walk you through the sample ordering and CATI interviewing.

When calling cell phones we always address the following areas:

• We manually dial telephone numbers;
• We try to ensure that respondents are not engaged in dangerous activities (such as driving);
• When appropriate we offer and administer honorariums to respondents
• Because so many teens have wireless phones (depending upon the project design) we often screen out people under the age of 18.

Pacific expands our web-enabled CATI stations

Our work stations are web enabled. With our web-enabled CATI stations, interviewers can access a website mid-interview, or conduct an entire telephone interview using Pacific's or another research firm's web survey software. This versatility comes in handy when partnering with clients that have already programmed a web survey, or with international firms that might not use CfMC telephone software. And that means more flexibility for our clients.

Pacific continues to offer all employees a matched 401K

During these tough economic times we are still offering our employees a 401K plan with dollar for dollar matching up to 4%.

Pacific interviews in Korean

Pacific Market Research recently completed a survey of Korean speaking consumers throughout the United States, as part of a multi-language project in which we interviewed in Mandarin, Cantonese, and Vietnamese. Pacific has expanded its language capabilities over the past few years, and we have one of the largest Spanish language data collection staffs in the Western United States, as well as Spanish language programming, monitoring, and supervision. We have also conduct surveys in many Asian languages, Tagalog, and French, and other languages. All interviewers who work on multi-lingual projects are fluent in English as well, allowing respondents to participate in the language of their choice.

Pacific welcomes a new ConfirmIT programmer

We recently welcomed Rahnuma Abedin, a new addition to our web programming staff. Rahnuma and has worked in market research for nearly 10 years and previously for SSI and Ocucom Corp. She is working in Connecticut --- and as a special announcement, we're happy to announce that we've opened a one-person Connecticut office! We're excited to gain from her experience and perspective.

Pacific offers all of its employees heavily subsidized public transportation

In our own small way, Pacific is green. We offer all of our employees subsidized annual bus and rail passes. This saves them a bit of change, and cuts down on the traffic and pollution in our area.

Pacific gives Fort Knox a run for its money

We are working on several ongoing projects for the IRS and Department of Defense for which data security is of paramount importance. Pacific offers clients extremely high security data collection. In response to our clients' needs for robust security for specific projects, our staff and a select group of interviewers have passed lengthy FBI and IRS background checks, to allow us to handle FTI (Federal Taxpayer Information) data. As well, we have installed high security rooms, communication protocols, and system safeguards to protect data for these extremely sensitive projects.