Custom Insights

Pacific Market Research provides consumer and human behavioral insights and ensures your strategy is rooted in market truth.  When you need answers to the unique questions and challenges facing your business or organization, we provide the direction to propel your business forward.

The intelligence that decisions deserve. 

With the widespread call for data-driven decision making, marketing research demands a seat at the table.  Your insights and research partner must be fluent in marketing and communications strategy.  They should enable your success as you connect internal and external data to strategic decision-making.  Pacific Market Research provides consumer and human behavioral insights and ensures your strategy is rooted in market truth.  When you need answers to the unique questions and challenges facing your business or organization, we provide the direction to propel your business forward.

What can you expect from Pacific?

We pledge to be innovative, flexible and responsive.  We commit to listening and to learning about your business from you and through our own intelligence gathering.  We promise to think deeply and creatively while being responsible stewards of your research dollars. 

“(Pacific Custom Insights) expressed genuine care and respect for the subject matter and our goals with the survey. Other vendors clearly understood what we were trying to achieve, but the team at Pacific seemed particularly invested in our work, interested in the subject matter, and willing to explore nuances and details that would deepen what we learned. They helped us think about aspects of the data we could collect that never would have occurred to us and their own curiosity about the work helped them ask the right questions during data analysis so that we could extract meaning from the data we had gathered. They were a true thought partner in every sense of the word.”

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Solutions 

For more than 20 years, Pacific Market Research has been in the business of creating customized solutions to your business problems employing best in class primary research techniques, both qualitative and quantitative.  We provide secondary research and analysis to support our primary research efforts and we are experienced at combining your internal or purchased datasets with external primary data.  Combining data and insights from multi-sources results in a comprehensive and single view of the marketplace and the consumers who operate in the market. 

Our Custom Research team is highly experienced across verticals and offers expertise in:

  • New Product Development

  • Creative Concept Development

  • Brand Equity / Positioning

  • Advertising Effectiveness

  • Ethnography

  • Focus Groups

  • IDI’s

  • Attitude Awareness and Usage (AAU)

  • Positioning Studies

  • Product Feature Development


  • Pricing

    • Pricing Sensitivity

    • Elasticity

  • Concept Testing

  • Message Testing

  • Segmentation / Need Discovery

  • CSAT

  • Cost Benefit Analysis

  • Market Sizing

  • Win – Loss Research

  • Brand Health