Data Collection


Data is the raw material that fuels information and insights — but if your collection approach isn’t rigorous, the validity of your data always will be suspect. Our difference: the people, processes and project management to ensure precise, high-quality collection every time.

Pacific Market Research is the largest data collection firm in the Pacific Northwest. We believe that open communication, meticulous organization, careful process controls and a client-centered approach are the best ways to ensure collection project success. Our capabilities include:

Telephone data collection

A 200-seat CATI telephone center in Seattle, with among the largest multi-language interviewing capabilities in the country and on-staff bilingual monitors, managers and translators. With our training/monitoring standards and in-country call center, we’re regularly entrusted with large-scale tracking studies handling important customers and customer data.

Web data collection

A robust in-house web survey department to handle even the most complex surveys, multi-country projects and panel relationships to find the right sample for each project.

In-person interviewing throughout The U.S. to measure difficult to reach audiences

We regularly conduct transportation surveys at airports and stadiums, and on mass transit routes. We interview at workplaces, from fishing boats to manufacturing plants, and we manage large scale in-store, shop-along and mystery shop projects. We also hire, train and supervise Native American interviewers when clients request data collection on tribal lands.

Focus group and usability recruiting

We can recruit and manage focus groups across the country, and we handle usability recruiting for some of the largest telecom, software and gaming companies in the U.S.

Legal research

Our quality controls and experience have allowed us to manage critical legal research for the U.S. Department of Justice, change-of-venue research for high-profile criminal trials, federal anti-trust cases and voting rights cases that have been vetted in state supreme courts and federal appeals courts.

High-sensitivity/high-security data collection

We’re among a handful of firms approved for high-security government projects, allowing us to handle Federal Taxpayer Information and other secure data for the IRS and Department of Education; to work with Department of Defense secure data; and to handle personal health information and other HIPAA data for health organizations. We also manage sensitive and high-value customer interactions on behalf of our clients.

Other techniques

Whether it’s address-based sampling (ABS) or newer qualitative techniques like online bulletin boards, mobile interviewing and social media research, we can help identify the best fit for your objectives.